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Telling our story

The Central Highlands’ Tourism Development Coordinator Paul Thompson and the Media Mortar team spent last week travelling across the Central Highlands consulting with operators, community groups and residents.

It’s part of a project to create a brand story, which will be at the heart of tourism and events marketing and messaging for the region going forward.

The brand story initiative is a priority project of the Central Highlands Visitor Economy Strategy 2020-22, which sets out how the region can collaborate to attract more overnight visitors, increase income across the year and enhance the Central Highlands’ desirability for work and play.

Media Mortar has extensive experience in developing similar campaigns for regional Queensland locations. 


Media Mortar’s Rob Garwood, Indigenous Culture tour operator Darryl Black and Matt McIntyre from the Central Highlands Development Corporation on a famil at Minerva Hills National Park and Springsure Keeping Place. 
Emerald’s Visitor Information Centre volunteers chat with the team from Media Mortar.

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